Pay-Per-Click (PPC)

We’re here to make you more sales, win more customers, build your business.

When your PPC is on-point, the potential for surpassing your competitors is not to be underestimated.

When putting together a PPC strategy, some stop at the first click. This short-sighted approach will do your budget (or business) any favours.

Far past that ad that grabs their attention should be a visitor journey that is signposted and encouraged all the way to conversion.

Test. Tweak. Test again.

First, we theorise. Then we test, test again, and again. You see, the smallest of changes can lead to big jumps in conversion rates (we’re talking the switch up of a sales pitch, the re-working of a few words).

PPC from Kings Digital means…

High-quality traffic

You don’t want just any old click. You want searchers who are on the verge of buying or making the next decision as they move along their sales journey. We get it.

Transparent pricing

Let’s cut the small talk. Our rates usually come in at less than 10% of ad spend. Now that’s what we mean when we say ROI.

We get to understand your searchers

We invest time and energy into understanding exactly what terms and words your target market are using and (most importantly) what stage they’re at in their buying stage when they’re using them.

Clear reporting, EVERYTHING you need to know (nothing you don’t)

Our reports present the real-world results our service is delivering. No tech talk. No pointless metrics that mean ZERO to your bottom-line.

Display and Retargeting Ads

Stop, haemorrhaging, money! Display and retargeting can make the most of every pound, driving visitors back into your sales funnel.

Market intelligence

We like to think of our analysts as the CIA agents of the SEO world. Safe to say they’re all-seeing, all-knowing (BAD news for your competitors).

PPC delivers an intoxicating mix of business benefits

  • ROI that’s broken down and demonstrated – pound by pound (no baffling metrics to see here)
  • Instant online visibility and immediate traffic
  • Powerful tools for targeting who you want, when you want
  • Tap into target demographics (age, gender, interests, location, and more – much more)
  • Stop, start marketing that delivers results – switch it on and off as you wish
  • Made for every budget – small, medium, humongous

PPC Packages that give you it all

  • No tacky templates that have been cobbled together for any old company
  • Landing pages that put in a performance – inspiring, exciting, engaging landing pages
  • We don’t stop at the first click. We stop when we’ve bagged you a sale. A tonne of sales, actually.
  • Optimisation and bid management that are continually monitored and dead-set focused on your business goals
  • Reports in plain English (techno-jargon in your current PPC reports? Run. A mile).
  • No click? No fee. Anything else doesn’t make much sense to us.

PPC from only £500 a month.

That figure right there is the magic number – it’s the minimum required to secure profit-boosting results for our clients.

Then again, if you only need us to set up your PPC campaign so you can take it from there, we have a one-shot deal – £999 all in.

ppc setup only

£999 one-off

PPC Setup on Google

One-off setup for pure performance

Great for start-ups

most popular

Ongoing PPC

£500 per month

PPC Setup on Google

Ongoing consultation

Monthly reviews

Optimisations and tweaks

Great for established businesses

6 month ppc

£400 per month

PPC Setup on Google

Ongoing consultation

Monthly reviews

Optimisations and tweaks

For those with a fixed budget

Who are Kings Digital – a Brighton SEO agency?

Kings Digital is a digital marketing agency that provides online marketing and SEO services to businesses in and around Brighton and Hove. We offer customised services to increase sales by giving customers what they want – fast! Our ultimate goal is to help companies create an online presence explicitly tailored to their needs.

 

What are the services offered by Kings Digital – a digital marketing agency in Brighton?

Kings Digital offers a range of services, including website design and development, SEO, PPC, content writing, blogging and Conversion Rate Optimisation (CRO). We also offer a range of services to help businesses with their online marketing, including web audits, competitor analysis and marketing strategy. We have a team of experienced professionals who can help your business grow and reach its goals.

 

How do SEO agencies work?

SEO agencies work by optimising a website for specific keywords to improve the site’s rank in the Search Engine Results Pages (SERPS). They also work to create high-quality content that will attract links and social media shares.

There are a lot of misconceptions about how SEO agencies work. Some people think that we simply manipulate search engine results to ensure our clients’ websites show up first. This is not the case. We use various techniques to improve our clients’ rankings, but the most critical factor is the quality of their content.

The best way to understand how SEO agencies work is by analogy. Imagine that you’re in charge of marketing a new restaurant. You could try to get as many people as possible through the door by offering them cheap food, but this would be unsustainable in the long run. A better strategy would be to focus on quality and create a loyal customer base who will return again and again.

This is precisely what we do with our client’s websites. We help them produce high-quality content that will attract visitors and keep them coming back for more.

What are the benefits of using SEO Services?

SEO Services can provide many benefits for businesses, including:

– Increased website traffic

– Increased brand awareness

– Increased leads and sales

– Improved website usability

– Improved website ranking

– Improved website conversion rates

 

An SEO agency for humans, not just algorithms

Keyword Research

When it comes to SEO, keywords are essential. They’re the words and phrases people use when looking for a product or service online. And because search engines use algorithms to determine which websites show up first in a search, businesses need to find ways to feature their keywords on their website.

That’s where an SEO agency comes in. An SEO firm can help a business identify the right keywords and find ways to feature them on its website. This allows the business to get found online, but it also helps them attract potential customers.

Keyword research is necessary for SEO and provides an exhaustive list of keywords and phrases to help businesses get started in their industry. In addition, we offer monthly blogs with keyword content and monthly reports that include feedback from our team members.

Technical SEO

Many people think of the technical side of things when it comes to SEO – and for a good reason! Technical SEO is an art and one that’s constantly evolving. That’s why it’s crucial to have an SEO agency that understands both the art and the science of search engine optimisation.

At Kings Digital, we’re proud to have Alfie as our resident technical SEO expert. He has a portfolio of his own sites which are ranking, so he is on the ball with the latest in SEO changes.

SEO Strategy

A successful SEO campaign requires a lot of planning and strategy. The three stages of SEO are research, strategy, and implementation. In the research stage, the agency will audit your website and find out what needs to be improved. They will then develop a strategy based on this information, which will be implemented in the next stage. To achieve the best results, it is important to have a specialist SEO agency that can utilise all areas of SEO. This will include on-page and off-page optimisation and technical and content marketing. A strong SEO strategy will increase visibility, drive more traffic, and improve your online sales.

Local SEO

Local SEO aims to ensure that a business’s website is easily found by potential customers searching for services in the area. The keyword “local” means “targeting services in an area specific to the business.”

Local search engines are typically focused on driving relevant, targeted customers to your website from localised queries you would find on Google and Bing. To improve a business’s local SEO rankings, include information about the physical location of your business on Google Maps. For example, adding your business name, address, and phone number will help Google match your website with local search results.

Local citations are among the top six ranking factors for local pack listings and localised search results. A citation is simply an online reference to your business – such as a mention on a blog, directory listing, or news article. The more consistent your NAP (Name, Address, Phone Number) information is across the web, the better your chances of ranking in local search results.

Local citations help drive increased web traffic, which yields better overall visibility for your business online – both locally and nationally. In addition, providing real-world locations, such as brick-and-mortar stores and service providers, can significantly increase visibility. For example, a potential customer is more likely to visit your physical store after finding it on Google Maps than if they only found your website.

Boosting trust and authority with a service provided by Kings Digital creates a competitive advantage for your business. Kings Digital takes a human-centric approach to SEO rather than relying on algorithms alone. We believe that providing truthful and accurate information is the key to success for any business.

SEO Copywriting

When it comes to SEO copywriting, many agencies focus on website conversion rates based primarily on algorithms and not humans. However, we focus on human needs at our agency, not just algorithm needs. We believe that if you satisfy your customers’ needs, the conversions will come naturally. And our results speak for themselves.

Link Building

Building links is a vital part of an SEO strategy, but we focus on quality over quantity. Our team manually reviews websites and constructs links that are editorially placed. This helps us propel your brand into the spotlight and in front of a relevant audience.

FAQ

What is SEO?

SEO is the process of optimising a website for Google search to earn higher web traffic levels and improve the visibility of the site.

Search engine optimisation is the process of increasing traffic to your website. By optimising your website, you can improve your site’s visibility and rank on search engines like Google, Yahoo, and Bing. This, in turn, can result in more visitors to your website – and hopefully more customers!

Technical SEO refers to a range of methods used to increase traffic to your website. There are a variety of ways that can be used for SEO. These methods include optimising your website’s code, structure, and content. Additionally, SEO can involve optimising your website for social media and improving your website’s backlinks.

SEO is all about leading with quality content and keyword density, rather than keyword stuffing or spamming the search engine algorithm with low-quality websites that are easy targets for hackers or bots. This approach will result in longer-term success for your website instead of short-term gains, which could lead to penalties from the search engines.

Content marketing is a type of marketing in which content is created to educate and inform potential consumers to generate leads and close sales. Unlike traditional advertising, content marketing focuses on providing valuable information to consumers rather than bombarding them with sales messages. This type of marketing can be appealing because it offers a chance to cut through the noise of competing messages.

Kings Digital offers a free audit to optimise your website for organic search engines like Google, Bing, and Yahoo. Additionally, we provide strategic advice to help you optimise your site’s performance on social media. 

Why do I need an SEO Agency?

An SEO Agency can help you increase your website’s visibility in the search engines, resulting in more traffic and leads. SEO Agencies have the experience and knowledge to help you optimise your website for the search engines, leading to better rankings and more sales.

When you need a team of experienced digital marketers to help your company grow, call Kings Digital. We offer effective SEO services for businesses of all sizes. Our services are designed around your specific goals, so you can get the results you want from us.

How to choose the best Brighton SEO Agency?

When choosing the best Brighton SEO agency, it is essential to consider the agency’s experience, ability to provide a comprehensive SEO strategy and track record of success.

When choosing the best Brighton SEO Agency, it’s essential to consider a few things:

  1. Ask for a free consultation to get an idea of what the agency can do for you and your business.
  2. Make sure you meet the agency and get along with your relationship manager.
  3. Start with the agency and commit to a fixed-term according to your goals and budget. You can then review the results after the fixed term and calculate how valuable SEO has been for you.